How Video Content Strengthens Your Personal Brand

Read Time: 4 minutes

Whether you run a one-person operation or a thriving enterprise, cultivating a unique personal brand is essential. This is true regardless of your industry. Your personal brand allows you to forge a connection with your audience (while also providing your employees with a sense of purpose).

When developing a branding strategy, be sure to think about the role of video content. A brand video can stand out when compared to other types of content by:

  • Allowing you to share your authentic self with an audience
  • Driving more engagement on social media
  • Reaching audiences across a range of platforms (such as YouTube, Facebook, TikTok, Twitter, Instagram, LinkedIn, etc.)
  • Blending audio and visuals to emphasize what makes your identity special

Video production also doesn’t need to be challenging or unaffordable. Powtoon’s online video maker offers templates, video editing features, and other tools and resources designed specifically for those with limited video production experience. It can help you easily create and upload videos to achieve your branding goals.

On that topic…

The Importance of Defining Your Personal Brand

Before creating a personal branding video, you need to define what your personal brand consists of. The following personal branding tips can help:

  • Determine what your values are
  • Understand your target audience thoroughly (which may include not just customers but also employees and job seekers)
  • Try to define your brand’s message in one sentence
  • Explore color schemes, fonts, animation, characters, logo, and other potential elements of your personal branded identity
  • Think about vocabulary and language that matches your brand

Once you’ve clearly defined your personal brand, you can use Powtoon’s video maker to create a personal branding video consistent with your other branded content.

Personal Branding 101: Setting Goals and Objectives

Personal branding is just like marketing: you need to define specific goals to ensure your content serves a truly valuable purpose.

Measurable goals a personal branding video may help you achieve include:

  • Driving a website and social media traffic
  • Boosting conversions
  • Boosting engagement
  • Generating new leads and followers
  • Improving customer retention
  • Driving mentions on social media and in other media

Again, these goals are measurable. Just keep in mind that they’re by no means the only types of personal branding goals that video can help you achieve. For instance, an educational online video that shares useful information with a viewer could also position you as an expert in your niche. 

Once you know what your goals are, you can more easily determine if your videos are helping you achieve them. This can also help you determine what types of videos to create.

For example, perhaps you want to highlight the way your work environment embodies your personal brand, with the goal of attracting a strong applicant during their job search. If so, it might be worthwhile to create a video offering a behind-the-scenes look at a typical day at the office.

On the other hand, maybe your goal is less to express your personal brand and more to explain why a lead should become a new client. If so, you can create an explainer video highlighting the potential value of your services.

It’s worth noting that you may need to create many types of personal branding videos to achieve all your goals. Luckily, generating large amounts of video content easily and affordably is possible with Powtoon’s all-in-one video maker.

Choose Powtoon as Your Personal Brand Videos Creator

There are numerous reasons Powtoon is an ideal tool for anyone looking to use video to enhance their personal brand. They include the following:

  • Video templates you can customize to create content efficiently without sacrificing your unique branded identity
  • A user-friendly drag-and-drop interface
  • In-app editing features
  • Animation tools
  • A vast stock library to help you add audio, transitions, and other such elements to your content
  • Various how-to guides explaining how you can create high-quality videos with just a few clicks

Powtoon also offers plans for beginners, professionals, and larger businesses. Explore your options to determine which is best for your needs.

Tips for Creating a Personal Branding Video With Powtoon’s Video Maker

Creating attention-grabbing content that will reflect your personal brand and grow your business is even easier when you keep the following tips in mind:

  • Set a video marketing and branding goal for a piece of content before creating it
  • Decide what type of video would best help you achieve this specific goal
  • Write a script and create a storyboard, deciding how the words and images in the video will reflect your personal brand
  • Shoot any clips you need that aren’t available elsewhere, and gather music tracks, picture files, etc., importing it all to Powtoon
  • Choose a template from hundreds of built-in choices
  • Customize the template according to your goals
  • If necessary, use Powtoon to create a branded animation character
  • Assemble the elements into an organized piece of content with the video editor

Post-Production and Distribution Essentials 

Powtoon’s online video editor offers a range of features you can use to optimize your content before sharing it with your audience. These include transitions, animated elements, audio tracks, and more. Experiment with these thoroughly and review your video with other team members to ensure you’re happy.

Once you’re satisfied, you can easily download and save the video. Powtoon also allows you to easily upload and distribute your video across numerous platforms, letting you get it in front of the eyes of YouTubers, post it on Instagram Stories, and more.

Take advantage of this! Remember, one of the reasons video is so effective is because it allows you to cast a wide net. You’re doing yourself a disservice if you only post a video to your YouTube channel instead of sharing it across all channels.

Powtoon’s Video Maker and Your Personal Brand: Some Closing Ideas

It’s never been easier to capture the attention of your followers with video. For more ideas about the role video can play in your business’s branding efforts, consider the following examples:

  • Personal introduction videos showcasing who you are and what you do
  • Tutorials showing off the benefits of your products and services
  • Highlight reels showcasing professional accomplishments
  • Event previews or event highlight reels
  • Interviews with employees

Those are just a few ideas. The more you experiment with Powtoon’s video maker, the more you’ll feel comfortable letting your own creativity be your guide. Get started by signing up today!

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Hanna is Powtoon's Content Marketing Strategist. She joined Powtoon as a copywriter in 2019, after graduating from university with a specialized degree in marketing and business. She continues to inspire people to create incredible video content with blog posts, videos, guides, and more. Hanna's passions include reading, singing, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties who, contrary to popular belief, are good luck!
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