What Makes A Video Viral?

There is no shortage of video content on the internet. Statistics indicate that on YouTube alone, users upload 500 hours of video content every minute. Video content should play a critical role in your approach to marketing. However, because there’s plenty of competition,…

Instagram Story Ideas for Small Businesses

With approximately one billion active monthly users, Instagram is among the most popular social media platforms. Businesses across numerous industries have taken advantage of this popularity to reach their audiences on a consistent basis. One way they’ve done so is through Instagram…

How To Make A Video Resume With Powtoon Capture

Video resumes have become an increasingly popular tool for job seekers to stand out in the hiring process. With video resumes, applicants are able to showcase their personality, communication skills, creativity, past work accomplishments, and experiences in a much more dynamic…

Video Marketing Mistakes to Avoid

Regardless of what types of products you sell or what types of services you offer, a strong video marketing strategy can likely play a major role in your brand’s success in the digital age. However, it’s important to understand that not all…

How to Monetize Your Instagram

Whether you have a personal Instagram account or an account for your business, you may understandably be interested in learning how to monetize your Instagram. Although there’s no one “right” Instagram monetization strategy that’s ideal for every individual and every…

How Using Video Can Increase Retention and Reduce Turnover

It is known that video can increase employee engagement, boost productivity and enhance the work environment. But visual communication can also be a powerful tool in your employee retention strategy. By creating video-based learning materials or communication strategies, companies and…

Why Video Bios Are Perfect for Small Businesses

Video bios offer small businesses and enterprises a unique and powerful opportunity to engage with potential clients and employees using dynamic imagery and emotionally-resonant content. These types of professional bios allow you to introduce yourself, your team, and your company…

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