Video Recruitment: How to Stand Out in a Hiring Crisis

Read Time: 4 minutes

Are you a hiring manager struggling to attract talented team members to fill roles at your company? If so, you’re not alone. Many organizations across various niches and industries are struggling to stand out in the current hiring crisis.

Clearly, you need to adopt new recruitment methods if your current ones are no longer delivering results. For example, if you haven’t done so already, now may be an ideal time to produce and share a recruitment video. This approach may be key to making the right impression on the right new employee.

Important Information About the Current Hiring Crisis

Several factors are contributing to the hiring crisis. They include:

  • The COVID-19 pandemic disrupted labor markets and caused many workers to leave the workforce or seek remote work opportunities.
  • Supply chain disruptions are affecting industries such as manufacturing and transportation.
  • Ongoing demographic shifts in the workforce. As older workers retire, there are fewer younger workers available to take their place, particularly in industries such as manufacturing and construction.
  • Lack of necessary skills and education among the available workforce. Many employers are looking for workers with specific technical skills or training, but are having trouble finding candidates who meet these requirements.

None of this is meant to suggest that it’s impossible to attract skilled workers to your company. It’s instead meant to highlight the importance of leveraging unique recruitment tactics to stand out to potential candidates.

One of the simplest but most effective steps you can take is to create a recruitment video when seeking someone to fill a role.

What is a Recruiting Video?

A recruitment video is a short video that an organization creates to promote job opportunities and attract potential candidates to apply. The video is typically used as part of the organization’s recruitment efforts and may be shared on the organization’s website, social media platforms (such as Facebook, LinkedIn, etc.), or other online channels.

A recruiting video often features current employees discussing what it’s like to work for the organization, the benefits of working for the company, and what kind of roles are available. The videos may also include footage of the work environment and the organization’s products or services.

The goal of a recruiting video is to provide potential candidates with a glimpse into what it’s like to work for the organization and to encourage them to apply for open positions. By showcasing the organization’s culture, values, and benefits, the video can help attract candidates who are a good fit for the organization and who are excited about the opportunity to work there.

To ensure your hiring video serves its intended purpose effectively, keep the following tips in mind:

Use Your Recruitment Video to Show a Viewer Why They Would Want to Work at Your Company

Recruitment videos should highlight all the attractive qualities of your company. A recruitment video can achieve this goal by focusing on employee testimonials, team activities, and any other benefits offered. You can also show off some behind-the-scenes footage of day-to-day operations so potential candidates can get an idea of what they’re signing up for. 

If you’re wondering what to who or what to say in a recruitment video, keep in mind that showcasing your company culture is often a wise strategy. Research shows that strong company culture is directly tied to high levels of engagement. Recruiting videos can thus generate engagement with new talent from the start by demonstrating to candidates that your company culture is one that may appeal to them.

Think of a Recruitment Video As if it’s a Piece of Marketing Content

If you’re having trouble figuring out how to make a recruitment video that helps your company appeal to strong talent, consider the possibility that you may be overthinking the issue to an extent. Sometimes, the best approach a recruiter can take when generating video content is to adopt the perspective of a marketer.

Again, your hiring video should offer your company the chance to show potential employees why taking on a job with your team would provide them with experiences they couldn’t have elsewhere. That means your recruitment video should embody your brand in much the same way a video ad that you might post to YouTube would. 

The following are just a few basic ways to plan a hiring video that “markets” your company to new hires:

  • Study basic color theory and choose a color scheme that represents your branded identity and elicits a desired reaction in a viewer.
  • Showcase company events that reflect what differentiates your company from others in your niche.
  • Use elements like music, animation, and more to convey a mood or tone.

Share Important Information About the Recruiting and Hiring Processes

To some extent, your recruitment video should essentially be a highlight video that demonstrates what makes your organization’s culture unique. That said, it’s also vital that your hiring video provides job candidates with certain practical information about the interview and hiring processes.

Use this opportunity to explain how to apply and what the timeline looks like. This will help candidates make an informed decision about whether they should take that next step and pursue a job at your organization. 

How Long Should a Recruiting Video Be?

A recruitment video shouldn’t necessarily be a short clip that isn’t long enough to provide a viewer with valuable insights into the perks of working for your company. However, you do need to account for viewer habits and general behaviors when determining how long a recruiting video should be to achieve its goals without losing the interest of a prospective employee.

One study of more than 450 recruitment videos on YouTube and Vimeo indicates the average length of time someone spends watching a hiring video is one minute and thirty-six seconds.  As such, experts suggest a recruiter should strive to create a video that’s no longer than three minutes.

How to Make a Recruitment Video: Powtoon Simplifies the Process

Recruiting new employees with video content should play a key role in your hiring and recruitment strategy regardless of your industry.  Luckily, creating this type of content is easy, even if you don’t have a substantial video production budget or much video production experience to speak of.

From video templates to animation tools, Powtoon offers no shortage of resources to help you easily and affordably create a recruitment video that ensures your company shines. Learn more about how Powtoon can help you attract talent with a company highlight video by signing up today!

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Sapir Segal

Sapir is the Enterprise Product Marketing Manager at Powtoon. Her work is driven by a consistent, unwavering belief in the power of storytelling and how good product narratives help build long-lasting brands, connect between customers, and drive sales.
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